A Channel-Sharing Proposal for ATSC 3.0

One of the questions that has been on my mind and the minds of many of my colleagues around the country is, how does ATSC 3.0 become a viable broadcast standard?

Source: A Channel-Sharing Proposal for ATSC 3.0

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Sinclair Readies Retooled ATSC 3.0 Lab

In a couple of weeks, Sinclair Broadcast Group will open an upgraded ATSC 3.0 testing lab in Baltimore to design and test a national network based on the next-generation standard and the services that will run on it.

Source: Sinclair Readies Retooled ATSC 3.0 Lab

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Broadcasters Seek ATSC 3.0 Rulemaking by October 1

Broadcasters are asking the Federal Communications Commission to complete a rulemaking to deploy the ATSC 3.0 broadcast transmission standard by Oct. 1, 2016.

Source: Broadcasters Seek ATSC 3.0 Rulemaking by October 1

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Ryvicker, Amy, Sook All Gung Ho For 3.0

The proposed next-gen TV standard is endorsed by Wells Fargo securities analyst Marci Ryvicker and her S&P Global panelists: Sinclair’s David Amy and Nexstar’s Perry Sook. Said Ryvicker: “For me, I only see it as a good thing. I can’t put a cash flow on it. I can’t put a multiple on it. I just know it’s better than staying at 1.0.”  Amy: “It will forever change the way viewers consume our product.” Sook said he was especially interested in the potential for datacasting.

Source: Ryvicker, Amy, Sook All Gung Ho For 3.0

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Six Reasons Why IP Is The Future Of OTA TV

While the current MPEG transport stream has worked well, it’s time for a change that will let over-the-air TV broadcasting break free from its own self-imposed silo and transition into something “that could be thought of as an extension of the internet,” according to Triveni Digital’s Rich Chernock. He details the ways such a change could benefit both broadcasters and viewers.

Source: Six Reasons Why IP Is The Future Of OTA TV

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Stations Should Plan ATSC 3.0 Strategy Now

The proposed next-gen television standard promises to offer broadcasters a host of advantages, including adding $12 billion to $20 billion of annual revenue to the industry. Attorney Paul Cicelski spells out what stations should be doing now to prepare for new business models and create transition plans for migrating to the new standard.

Source: Stations Should Plan ATSC 3.0 Strategy Now

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Game On For Broadcast: Auction, Repack, 3.0

A new era of broadcasting gets underway next Tuesday when the FCC opens the reverse bidding for broadcast spectrum. But the auction is just the first of the tectonic forces that will reshape the medium. Close behind is the repack and the possibility of a new, more capable broadcast standard. How it all adds up is anybody’s guess.

Source: Game On For Broadcast: Auction, Repack, 3.0

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