Many of the same app developers focused on the web today will help bring interactivity to ATSC 3.0 viewers in the future thanks to the standard’s W3C compliance and clever use of broadcast, broadband and non-real-time content in the home. Above, NAB’s So Vang demos the interactive in-home experience offered by 3.0 in the NAB Futures Zone during the NAB Show last month.
Source: Apps, Broadband, Broadcast = 3.0 Interactivity
As the push to move TV broadcasting to the more powerful and versatile ATSC 3.0 transmission standard picks up steam almost daily, this week’s NAB Show let attendees get up close and personal with the new tech. The show featured two 3.0 pavilions (one with broadcast gear, the other with consumer tech); more than 15 vendors, universities, researchers and the NAB’s own initiative demoing different pieces of the 3.0 ecosystem. At the opening of the ATSC 3.0 Consumer Experience were: ATSC President Mark Richer (center), flanked by Richard Friedel of Fox Networks (left) and Glenn Reitmeier of NBCUniversal.
Source: NAB Reveals, And Revels In, 3.0 Progress
The FCC Chairman tells an NAB Show audience: “Hooray for the creative thinking of the broadcast community that brought ATSC 3.0 from an idea into reality. We need to move with dispatch to get that in the public debate.” He says the proposal will be put out for comment by the end of the month. He also says the FCC will announce how much spectrum it wants by the end of the month and reassures broadcasters that he will lead the push to get more money for the post-auction repack if that proves necessary.
Source: Wheeler On Broadcasters’ 3.0 Push: ‘Hooray’
The ATSC 3.0 Consumer Experience at the 2016 NAB Show offered a look into a future that includes reception of ATSC 3.0 TV signals in next-gen consumer televisions and powered indoor antennas that receive 3.0 signals and retransmit them via Wi-Fi to smart TVs in the home —both next-gen sets and existing HDTVs. Opening the exhibit were (l-r): Mark Richer, ATSC president; Sam Matheny, NAB CTO; and Brian Markwalter, CTA SVP of research and standards.
Source: TV’s ATSC 3.0 Possiblities On Display
Sinclair’s top tech, Mark Aitken, says the next-gen TV standard will offer stations a plethora of new business opportunities. “There will come a day shortly where the kinds of services broadcasters are capable of offering” top those consumers will be able to get anywhere else. The business opportunities of tomorrow are totally open to the imagination.”
Source: ATSC 3.0 Will Bring TV To ‘Inflection Point’
Now that the NAB has asked the commission to authorize the use of next-gen TV transmission standard ATSC 3.0 on a voluntary basis, FCC Chairman Tom Wheeler has a chance to create a wonderful legacy for himself. If he moves to quickly approve the request, he could say that on his watch, he not only found new spectrum for wireless broadband through the incentive auction, but also put broadcasting on a new course that will insure the availability of free, universal over-the-air television for years to come.
Source: Broadcast TV’s Future Is In Wheeler’s Hands
NAB, CTA Propose Voluntary Transition To Next-Gen TV Broadcasting
Source: NAB, CTA Propose Voluntary Transition To Next-Gen TV Broadcasting