Schelle: 3.0 Can Be Local TV’s Silver Bullet

The IP foundation of next-gen transmission standard ATSC 3.0 means the new standard will make it easier for broadcasters to distribute content across multiple devices, according to Anne Schelle, managing director of Pearl TV. She says it will also allow targeted advertising, improved emergency warning capabilities and other advantages.

Source: Schelle: 3.0 Can Be Local TV’s Silver Bullet

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